you know, google has a pretty darn good map. and so for apple to try to compete with th map, you know, if you are locked in potentially, to the apple ecosystem, as charles mentioned, then it might be harder to get access to the google maps or other types of platform, software that isn't created by apple going down the road. and for a consumer, that means potentially less choice. so that's how consumers are affected by that. >> brown: let me just ask you, charles golvin, briefly, in 30 seconds or so, the death of steve jobs, of course, there were a lot of questions about what this would mean for innovation. are we near the end? are we seeing t end of t product nes that he influenced? >> no, i don't think so at all. in fact, one of the things that apple announced today, it's a small product, it's a new invation in their headphone design, but they mention that three years of research and development to produce that product, and we've seen from the samsung trial and other evidence that his involvement stretched back quite a far dist